Typhoon Donate Triathlon Wetsuit To Worthy Cause

Typhoon are to support a worthy cause this summer, as Phil Unsworth steps up to the challenge of swimming the Humber river for the charity FSAID(Foundation for the Study of Infant Death) . Phil sadly lost his son Daniel back in 2007 and then soon after decided to set himself a challenge to do something worthwhile in honour of Daniel’s memory.

Phil’s plight has attracted the attention of local media – Radio Humberside and the Grimsby Telegraph as well as Film Production Company Focus 7, who are also following Phil’s progress, from his training to taking on the challenge itself in July.

We wish Phil every luck in raising money for the charity – Typhoon will be there flying the flags to support his journey across the Humber.

It pays to be thick!

Or so it seems as we have recently taken delivery of our new, super thick layered business cards! We are always looking for something new and different, especially for our clients and these wonderful new business cards are certainly going down a storm. Made from a quality Mohawk Superfine stock, our cards are triple the thickness of most ordinary business cards, the cards also have a coloured layer sandwiched between the outer cards enhancing the effect and finish giving them that lovely thick feel. These cards are beautifully tactile and are available at truly competitive rates, if you’re looking for business card design and printing that is truly unique and memorable then get in touch with us and let us prove how much it can pay to be thick!

New Redcar Palace Hub branding approved

Its been a long time coming since we won the tender to design the new branding for Redcar Council’s Creative Hub, but we are delighted to announce the new logo has been approved and will be in circulation soon so keep watching this space! As we’ve been keeping the ongoing development of the brand top secret we haven’t had the opportunity to blog about the whole process and the work we have carried out in relation to the various workshops we delivered, the meetings with the Council, Architects, Consultants all involved with bringing this fantastic new creative hub to Redcar. The multi-million pound regeneration of Redcar, Cleveland in the North East of England encompasses a hive of redevelopment work which is currently visible as you enter Redcar itself.

Two highly prominent new builds include the ‘Vertical’ Pier, a dynamic, tower like structure which will form an iconic entrance to the esplanade itself, the other new build is the Creative Hub, a landmark building that will be home to the region’s growing creative community. It’s this building’s branding that we have created and that we will showcase soon. (A sneak peak can be seen here)

The building itself is sure to cause both local and regional debate, especially as it will stem from the demolition of one of Redcar’s most famous buildings the Palace Theatre or Palace of Varieties, a historic building dating back to 1913. The old building had seen several guises such as the aforementioned theatre, a cinema, a social club, a bingo hall and at its closure in the 80′s a video and amusement arcade. Locally the building has been synonymous with being a place where people congregate and have fun, engage and converse, this helped shape our overall brand strategy when developing the new logo for its intended purpose as a place for artists, creatives and designers to work and share ideas and energy and also to become a place the region can be proud of, to become a showcase building. The local influence of the previous historical values the old building had were prevalent in our shaping of the brand, yet we still had to ensure the logo would appeal to its intended market, so the name we proposed “Palace Hub” was adopted by the Council and is what the new building will be known as. Soon the logo itself will be in circulation and adorned on the wonderful new building designed by Tim Bailey’s Xsite Architecture, designers of Boho One in Middlesbrough.

We will be posting further blog posts about more of the history of the old building plus a photo library of the old buildings demolition stages soon, together with more thoughts and images of the new branding and if you are passing Redcar have a pop down to the esplanade and see for yourself as the new building work is gathering speed with a planned completion date for September 2012. If you are an artist, creative, designer, digital expert, scupltor or involved with anything creative and are interested in finding out more about the Palace Hub and how it can help your business then contact Charlotte Allen, Creative Industries Adviser at Redcar Council on 01642 495733 or search @redcarcreatives

Tees Components new display banners complete

A recent new client, Tees Components, of Skelton, East Cleveland,  approached us to offer marketing support for their international engineering business. Tees Components was established in 1963 as a machining and fabrication sub-contractor.  Over the past 45 years the company has been involved in a wide range of major power generation, marine, and tunnelling projects, building the six-acre site into one of the UK´s most comprehensive heavy engineering facilities.  They also design and produce the Tees White Gill Thruster propulsion unit, fitted in vessels worldwide.

As part of their marketing activity, Tees Components were looking to deliver an exhibition in the USA promoting their Tees White Gill Thrusters business, for this we created some new VT banner display systems and an associated A3 brochure. Whilst the background ‘superwaves’ graphic was unavailable for us to use, we were tasked with recreating this to a large format 2m x 2m area! Needless to say this pushed the RAM boundaries of the studio Macs to breaking (no, stalling) point! Thanks to the addition of some new RAM from Mr Memory, the now turbo charged Macs coped quickly and more efficiently in finalising the new background using Photoshop.

Social Media Integration for Safequip

We have been banging on about this for a long time – and still can’t stress enough the benefits and importance of social media integration. These days customers enjoy becoming more involved with a company, creating increasing customer loyalty and brand awareness.

Another of our long term customer have recently been listening to us, and have finally succumbed to the lure of its benefits.

Safequip have gone social!

We put together a package for safequip which included a blogging platform, which helps with their SEO, creating new content and updating the RSS feed. They also had new twitter and facebook account created and styled up, which are soon to have their follow buttons integrated into the site. Also with them being quite busy, we opted to integrate a social feed, which creates a twitter post and facebook post from their blog entries. All of which serves to increase their digital footprint and reach a wider audience. All without regular and expensive pay per click advertising!.

Fancy a game of footy?

Whilst busy digging out examples of the various copies of design and print to be published onto our new website, we unearthed this wonderful little piece of bespoke marketing that we produced a few years ago for Betbull. This was a piece of marketing promotion we developed to coincide with the launch of Betbull and is called a tip kick, popular in Europe but hardly seen over here, this was a flat pack little footy game that resembled the old footy games of the 70′s where you pressed the players heads to kick the ball. The idea here to score past our branded bull goalkeeper! Anyway the full examples of the actual piece can be seen by visiting the marketing section of our main website, but for now, a little game of footy anyone?!