Phil’s plight has attracted the attention of local media – Radio Humberside and the Grimsby Telegraph as well as Film Production Company Focus 7, who are also following Phil’s progress, from his training to taking on the challenge itself in July.

We wish Phil every luck in raising money for the charity – Typhoon will be there flying the flags to support his journey across the Humber.

The Redcar esplanade regeneration is also shown and in particular the Vertical Pier which looks amazing, there are also plans for the Redcar leisure and community heart and these will be showcased later. But in the meantime enjoy the video and keep a look out for our logo…

Redcar seafront regeneration animation – click the image below to play:

There was an element of local public outcry when the cladding was removed to expose the original facade as part of the demolition and the once magnificent structure was visible for all to see one last time before the demolition commenced and it was during this period I thought i would go down almost on a weekly basis to record the staged demolition. Essentially it was due to us being awarded the tender to create the new branding for the impending creative hub, that spiked our interest in the old building, our branding services and tender application beating a host of local, regional and national design agencies and the fact that Redcar Council had awarded this kind of creative tender to a local agency like ours keeping the project within their local economy was a massive bonus. The Palace Theatre held many memories for local residents of Redcar and to some extent I can sympathise that another period building has been demolished for a modern alternative, but I can understand the council’s remit to want to regenerate the local economy, the whole sub-region and also to help stimulate the untapped potential of the area’s creative industries, the new creative hub will certainly help this regeneration and I’m pleased to say we have played our part in creating the new branding that will adorn the building once its complete.

So, on to the photos, have a look through the following gallery and you will see some images of the various stages of the demolition as it commenced. The council will have some of their own images and these can be viewed on their Redcar seafront progress Flickr page here. One other interesting reference is the council’s new cgi animation of the Redcar seafront development, featuring the Palace Hub (complete with the logo we created) and the Vertical Pier, projects that will help revitalise Redcar and boost tourism and the local economy. The video can be viewed on another of our blog posts titled ‘Redcar seafront regeneration, Palace Hub and the Vertical Pier’

Two highly prominent new builds include the ‘Vertical’ Pier, a dynamic, tower like structure which will form an iconic entrance to the esplanade itself, the other new build is the Creative Hub, a landmark building that will be home to the region’s growing creative community. It’s this building’s branding that we have created and that we will showcase soon. (A sneak peak can be seen here)

The building itself is sure to cause both local and regional debate, especially as it will stem from the demolition of one of Redcar’s most famous buildings the Palace Theatre or Palace of Varieties, a historic building dating back to 1913. The old building had seen several guises such as the aforementioned theatre, a cinema, a social club, a bingo hall and at its closure in the 80′s a video and amusement arcade. Locally the building has been synonymous with being a place where people congregate and have fun, engage and converse, this helped shape our overall brand strategy when developing the new logo for its intended purpose as a place for artists, creatives and designers to work and share ideas and energy and also to become a place the region can be proud of, to become a showcase building. The local influence of the previous historical values the old building had were prevalent in our shaping of the brand, yet we still had to ensure the logo would appeal to its intended market, so the name we proposed “Palace Hub” was adopted by the Council and is what the new building will be known as. Soon the logo itself will be in circulation and adorned on the wonderful new building designed by Tim Bailey’s Xsite Architecture, designers of Boho One in Middlesbrough.

We will be posting further blog posts about more of the history of the old building plus a photo library of the old buildings demolition stages soon, together with more thoughts and images of the new branding and if you are passing Redcar have a pop down to the esplanade and see for yourself as the new building work is gathering speed with a planned completion date for September 2012. If you are an artist, creative, designer, digital expert, scupltor or involved with anything creative and are interested in finding out more about the Palace Hub and how it can help your business then contact Charlotte Allen, Creative Industries Adviser at Redcar Council on 01642 495733 or search @redcarcreatives

As part of their marketing activity, Tees Components were looking to deliver an exhibition in the USA promoting their Tees White Gill Thrusters business, for this we created some new VT banner display systems and an associated A3 brochure. Whilst the background ‘superwaves’ graphic was unavailable for us to use, we were tasked with recreating this to a large format 2m x 2m area! Needless to say this pushed the RAM boundaries of the studio Macs to breaking (no, stalling) point! Thanks to the addition of some new RAM from Mr Memory, the now turbo charged Macs coped quickly and more efficiently in finalising the new background using Photoshop.

Some of the ladies from our friends over at Typhoon International took part in this years Race for Life, at Ormesby Hall. We printed  pink T-shirts for those taking part to wear. A warm, sunny day was only partially interrupted by a heavy downpour just before the start, but that wasn’t going to stop these girls!

Hazel Coupe, Typhoon Marketing Manager, had this to say; “It was such an emotional experience for all of us, but to watch those ladies still battling with cancer walking beside us was so inspiring and made us all realise how lucky we are. We will definitely be taking part in 2012 and aim to raise even more money”.

Congratulations to Hazel, Caroline, Annette and Kay for taking part and managing to raise £300. Well done!

Another of our long term customer have recently been listening to us, and have finally succumbed to the lure of its benefits.

Safequip have gone social!

We put together a package for safequip which included a blogging platform, which helps with their SEO, creating new content and updating the RSS feed. They also had new twitter and facebook account created and styled up, which are soon to have their follow buttons integrated into the site. Also with them being quite busy, we opted to integrate a social feed, which creates a twitter post and facebook post from their blog entries. All of which serves to increase their digital footprint and reach a wider audience. All without regular and expensive pay per click advertising!.