Titan Facades are a Stockton on Tees based cladding and building envelopes company who commissioned us to create their new branding, marketing collateral and new corporate website. Read the case study below on how we created their unique new branding.
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Our branding design agency was chosen to reimagine the client's identity and develop a new corporate website for Titan Facades due to our proven track record of translating technical expertise into compelling visual narratives that resonate with target audiences and convey a sense of innovation and reliability.
The clients remit for the branding stated that our end solution needed to accommodate a reference to the titan cranes predominantly found in Scotland (where a lot of the client's business is conducted). We created a unique reference to the crane using the letter 'T' whilst also cleverly referencing a nod to the client's main business, buildings, by including a negative space reference to a building as shown. A bold, soild typestyle was created for the primary logo to convey strength and stability.
Once the branding had been approved we applied the colour scheme and style elements into creating a new website styleguide. Every aspect of the website's design components were carefully crafted to ensure a bespoke solution truly was bespoke for the client's website.
Implementing a meticulous wireframing process into the creation of the company's bespoke website allowed us to strategically outline the site's architecture and functionalities, ensuring a seamless user experience that effectively showcases their unique services and expertise.
Through our transformative design agency's efforts, our client's new branding exudes a fresh, modern identity that resonates powerfully with architects and construction businesses alike. This new branding, reflected in captivating marketing collateral, communicates their expertise and service offering with clarity, fostering trust and engagement within their target audiences. By seamlessly integrating this cohesive visual language across platforms and through all branding touchpoints (including the fully bespoke, mobile responsive website), we've positioned our client as a dynamic industry player, making a lasting impact on key stakeholders and driving meaningful connections in the architecture and construction sectors. We also created an associated sub-brand for the company, Titan Fabrications, examples can be viewed below.
Take a look at some of the applications of the new branding...
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