The Task
How do you transform the online presence for one of the world's biggest manufacturers of dryusits and wetsuits that handles multiple global brands and ships hundreds of products on a daily basis?
Typhoon International are one of the world’s largest manufacturers of drysuits and wetsuits and a key player in the diving and watersports markets.
We were commissioned to design and build a bespoke, responsive product based website utilising their vast levels of products. Our agency also provides the design and print for the company's marketing materials.
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How do you transform the online presence for one of the world's biggest manufacturers of dryusits and wetsuits that handles multiple global brands and ships hundreds of products on a daily basis?
We held a thorough Project Discovery session with key stakeholders and the team's product and sales departments to help define the key aspects the site needed to display. Emphasis on 3 core product ranges eminated from the sessions we had to highlight their Dive, Surface and Commercial products.
We undertook thorough UX and wireframing processes to define the new website layouts for multiple pages throughout the website. This process streamlines how we work through even complex and extensive product based websites such as this one for Typhoon.
Using greys and blacks with highlighted call to action accent colours provided a clean, simple user interface to the overall site design letting the products speak for themselves. Although the products themselves are sold by independent wholesalers globally, Typhoon wanted the product pages to replicate an ecommerce website showcasing product views, descriptions and other information.
As part of our ongoing creative support to Typhoon we design, artwork and print their military brochures and manage printed marketing materials such as their bespoke product swing tags. We coordinate special finishes such as foil blocking, fluorescent inks and paper over board stocks to their printed products.
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